FIRE MERCH CELEBRATING CANNABIS CULTURE

SHOP THE PEOPLE’S LIFESTYLE LAUNCH COLLECTION

Legacy to Legends

Visit Collection

The People's Cannabis

Visit Collection

The People Are Blunt

Visit Collection

T-Shirts

See More

Hats

See More

Hoodies

See More

10% OF ALL SALES GIVEN TO LOCAL COMMUNITIES

The People believe in the power of cannabis to help transform communities who’ve been harmed by historical criminalization, especially Black communities. We believe the Cannabis Industry has a responsibility and ability to proactively reinvest profits back into Black communities and those that have been negatively impacted by the war on drugs, particularly where they do business.